As a Chief Editor and Marketing Analyst at Hagtap, a mobile application start-up, I was responsible for creating engaging content and establishing the brand's social media presence. Hagtap aimed to connect locals and tourists to the best spots for food, drinks, and nightlife in the area they were visiting, allowing them to party like a local. My role was to research, write, and manage content for the app, as well as to optimize digital marketing efforts to increase customer engagement and retention.
Challenge
The challenge for Hagtap was to create an engaging and informative platform that would connect customers with the best venues and restaurants in their area. The company needed to establish its brand presence in a highly competitive industry while providing unique content to entice new customers to use the app. Additionally, with the rise of social media platforms, Hagtap needed to optimize its social media strategy to increase engagement and retain customers.
Discovery
To establish Hagtap's brand presence, I worked on creating 6-8 original articles weekly covering culture, restaurants, food, and nightlife. This required meeting with business owners, mixologists, and employees of top venues to gather unique insights about their establishment and their offerings. Additionally, I collaborated with interns on research and development of articles to showcase venues and restaurants to new customers.
To maximize engagement and customer retention, I managed and interacted with online communities through social media platforms. By leveraging analytics, I optimized and reduced costs for all digital marketing efforts, including social media advertising and influencer marketing.
Impact
Through the creation of engaging articles and optimization of digital marketing efforts, Hagtap was able to establish a loyal customer base and increase brand awareness. The app received positive feedback from customers and business owners who appreciated the unique and informative content. The app's social media presence saw an increase in engagement and customer retention, leading to a rise in downloads and usage of the app.
As Chief Editor and Marketing Analyst, I was able to create a platform that helped people connect with the best venues and restaurants in their area. By providing unique and informative content, Hagtap was able to stand out in a highly competitive industry and become a trusted source for nightlife and restaurant recommendations.