As the Digital Marketing Manager for Cybrverse, I developed and implemented a digital marketing strategy for a web-3 NFT start-up company. Cybrverse comprised of a collection of 4,444 3D avatars that provided membership access to the Cybrvrse Club. This club was designed to uplift artists, designers, and creatives from around the world, allowing them to meet, collaborate, and create for the metaverse.
Challenge
The challenge was to build brand awareness and a robust early access prospect list while fostering an engaged community for the start-up. With numerous other NFT projects emerging in the market, we needed to differentiate ourselves, develop our brand identity and ensure we were reaching the right audience.
Discovery
To achieve our goals, I collaborated with the product development and design teams to drive social media success, monitoring and managing community engagement on platforms such as Twitter and Discord. I established a strong presence on these platforms and ensured we had a consistent brand voice across all communication channels. I created and executed a content calendar that included a mix of educational and promotional posts to drive engagement, encourage community participation, and provide valuable information about the project.
Impact
The comprehensive digital marketing strategy I developed and executed was instrumental in building awareness of the Cyberverse project. Through my efforts, we were able to create a highly engaged community and build strong partnerships with influencers and other NFT projects. Our social media presence resulted in increased traffic to the Cyberverse website and a significant increase in the number of people on our early access list.