As the Digital Marketing Manager for Cybrverse, I developed and implemented a digital marketing strategy for a web-3 NFT start-up company. Cybrverse comprised of a collection of 4,444 3D avatars that provided membership access to the Cybrvrse Club. This club was designed to uplift artists, designers, and creatives from around the world, allowing them to meet, collaborate, and create for the metaverse.

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Challenge

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As the Digital Marketing Manager for Cybrverse, my primary challenge was to create a digital marketing strategy that would build brand awareness, generate a robust early access prospect list, and foster an engaged community for the start-up. With a plethora of other NFT projects emerging in the market, we needed to differentiate ourselves, develop our brand identity, and ensure we were reaching the right audience. Our key challenge was to establish a unique positioning in the market and gain a competitive edge over other NFT projects.

 

Discovery

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To achieve our goals, I collaborated with the product development and design teams to drive social media success, monitoring and managing community engagement on platforms such as Twitter and Discord. I established a strong presence on these platforms and ensured we had a consistent brand voice across all communication channels. Through market research, we discovered that our audience was primarily comprised of artists, designers, and creatives from around the world. Hence, we decided to focus our marketing efforts on these groups and build an online community that they could join, engage and collaborate with.

 

Preparation

After conducting in-depth market research, we prepared a comprehensive digital marketing strategy that would engage our target audience, generate buzz, and foster community growth. We developed a content calendar that included a mix of educational and promotional posts to drive engagement, encourage community participation, and provide valuable information about the project. We also established partnerships with leading NFT projects and influential creators in the industry to increase our reach and create a buzz around our launch.

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Solution

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Our proposed solutions to differentiate ourselves from our competitors included leveraging unique and interactive NFT designs, engaging with influencers and other NFT projects to promote our platform, and hosting virtual events that would promote community engagement. We also developed a referral program that rewarded early adopters for inviting their friends to join the Cybrvrse Club. We also prioritized attending NFT networking events around the country to develop and solidify these relationships through meaningful in-person interactions. In addition, hosting a Cybrverse Launch Event during NFT Week in New York City allowed us to be discovered and improve trust with the community and prospective buyers and users of our platform.

Impact

The comprehensive digital marketing strategy we developed and executed was instrumental in building awareness of the Cyberverse project. Through my efforts, we were able to create a highly engaged community of artists, designers, and creatives, and build strong partnerships with influencers and other NFT projects. Our social media presence resulted in increased traffic to the Cyberverse website and a significant increase in the number of people on our early access list. We successfully differentiated ourselves in the market and positioned ourselves as a unique platform for artists and creatives to collaborate and showcase their work.

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Review

 

Overall, our digital marketing initiatives played a crucial role in the success of Cybrverse. We established a strong online presence, created a unique community of artists, and gained a competitive edge over other NFT projects. The referral program we implemented resulted in a significant increase in the number of users joining our Discord community, and our partnerships with influential creators and other NFT projects helped to promote our brand in the market. Our digital marketing strategy was crucial in the success of launching the Cybrverse project and helped us to establish ourselves as a unique emerging NFT project in the industry.