As the Marketing Coordinator and Manager at Costello Creative Group, I had the responsibility of establishing the company's digital presence by organizing and launching its marketing efforts. Working with a small team of two graphic designers, my primary focus was to create a marketing strategy that targeted local businesses. In this case study, I will outline the challenges, discoveries, and impact of my role in developing a successful digital marketing strategy for this boutique graphic design firm.

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Challenge

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Upon joining the company, I discovered that their digital marketing efforts were minimal and disorganized. The initial challenge was to conduct market research and establish a marketing strategy that would specifically target local businesses. With a small team, we recognized the importance of everyone providing their input and feedback on various marketing initiatives to help us establish and analyze our efforts quickly.

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Discovery

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Organizing the company's customer relationship management (CRM) system was a crucial discovery that I made while working at Costello Creative Group. The CRM system allowed us to prioritize and maintain relationships with select few lucrative customers effectively. We integrated tools such as Streak and Zoho to organize, optimize and enrich prospect, customer, and vendor lists, which enabled us to monitor, maintain, and target all clients effectively.

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We also realized that showcasing all available services was essential. To promote the company's full range of services, which included trade shows, print, digital, and marketing stationary for local businesses, we conducted extensive research on search engine optimization. By using specific keywords, we were able to easily target a niche market on Google search, and we created a pop-up contact form on the website to facilitate new client inquiries.

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Establishing an email marketing strategy, maintaining a social media presence, and creating blog content allowed for maximum online exposure when most clients searched for services through Google and online searches.

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Impact

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The impact of our marketing efforts was significant. By utilizing effective marketing strategies, we were able to significantly increase engagement and conversions. Our efforts helped Costello Creative Group establish a digital presence and improve its overall marketing strategy. The company was able to secure more lucrative clients, leading to a notable increase in revenue.

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Review

 

In conclusion, my role as the Marketing Coordinator and Manager was instrumental in establishing a digital presence for Costello Creative Group. I learned valuable skills in SEO, Google search marketing, social media, blog posts, and marketing campaigns, and utilized them to establish effective marketing strategies that were successful in attracting new clients and retaining existing ones. With my efforts, Costello Creative Group experienced significant growth in digital engagements, which contributed to the overall success of the business.

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