Viktoriya
Rystsova
Digital Marketing & Social Media Specialist
Welcome to my portfolio! As a growth marketing specialist, I specialize in driving digital growth for brands through effective marketing tactics such as digital advertising, influencer partnerships, and social media automation. My goal is to help businesses thrive online by leveraging the latest tools and techniques in the industry. Explore my case studies and digital showcase to learn more about my experience and see how I've helped brands achieve their marketing objectives.
Cybrverse NFT
Hard Candy
Costello Creative Group
Hagtap
Earth To Skin
Cosmax
Featured Work
Cosmax USA
Digital Marketing & Social Media Manager
Cosmax USA is a leading innovator and manufacturer of skincare and cosmetics products, and well-known for developing innovative formulas for top beauty brands. As the digital marketing and social media manager of the branding team, I was responsible for developing marketing strategies for all internal cosmetics and skincare brands, including Earth To Skin and Hard Candy. I also assisted in the research and development of new brands within the luxury sector. In this case study, I will outline the challenges faced in establishing successful digital marketing strategies, consumer insights, my role in the process, and the impact of my work.
Hard Candy
As a digital marketing and social media manager at Hard Candy, my primary goal was to develop and implement a comprehensive digital marketing strategy that would help the brand stand out in the competitive cosmetics industry and expand its reach to a wider audience. Hard Candy, a Walmart-exclusive cosmetics brand, faced a challenge during its rebranding phase with cluttered digital marketing and media management due to minimal internal management of new digital marketing processes and initiatives.
Earth to Skin
Earth To Skin is a skincare brand that offers affordable, clean and natural beauty products with the goal of making clean beauty accessible to all consumers. The brand was launched in collaboration with Walmart and Cosmax USA, with four different lines of products catering to various skincare needs, including Honey, Super Fruits, Tea Time, and Super Greens.
Costello Creative Group
Marketing Coordinator
As the Marketing Coordinator and Manager at Costello Creative Group, I had the responsibility of establishing the company's digital presence by organizing and launching its marketing efforts. Working with a small team of two graphic designers, my primary focus was to create a marketing strategy that targeted local businesses. I was responsible for organizing and launching the company's digital presence.
Hagtap
As a Chief Editor at Hagtap, a mobile application start-up, I aimed to connect locals and tourists to the best spots for food, drinks, and nightlife in the area they were visiting, allowing them to party like a local. My role was to research, write, and manage content for the app, as well as to optimize digital marketing efforts to increase customer engagement and retention.
Influencer Marketing
Social Media
Contact
Let's get in touch! Send me an email directly at vkrystsova@gmail.com or fill out my contact form below.